How Our Label Works

German Shepherd Records aim to release new and archive music for bands and artists that do not have the time/capacity to self release. We do not operate like a traditional label. We are not for profit.


What we  do

  • Facilitate distribution of music via Bandcamp,  and a range of aggregators to Digital Stores
  • Promote our releases via our Website/Facebook/Twitter/Instagram pages
  • Actively promote music via our network of radio DJs, podcasters, bloggers
  • Release both new and archive material
  • As we are a not for profit label – all receipts go to the artists after Website running costs, Digital Distribution and Bandcamp and Paypal fees have been netted off. We do not take any income from the running of this label
  • We release material to support charitable causes – our three main charities at the current time are Shelter,  Unicef, and  Mary’s Meals.
  • Network with promoters and other local labels to maximise exposure to our releases

What we don’t do

  • We are unable to offer CD or vinyl production. However if artists  have got either CD or vinyl product  we can market it on Bandcamp.
  • We do not upload to BBC Introducing
  • In some limited instances because of the submissions policies of some radio stations artists will need to upload their material direct to those outlets.
  • We do not promote gigs. We put gigs on for our artists or for our very special friends but we are not promoters so don’t ask us to sort out a gig.

How do we make a decision about what gets released?

We are fairly open about what we will release however we are aiming to feature interesting and left field music. Release decisions are down to a mutual agreement between the two co-owners of the label.

We always have a large amount of new and archive music to release so there is a bit of waiting time involved. We always need around eight weeks before release date of processing time for any project.

For digital releases  fees are extracted as a percentage  after that any income goes to the artists quarterly in arrears. Sales price will be £2 for a single, £5 for an EP and £7 for an album but this may vary depending on the length of the album.

For digital releases via Bandcamp fees are charged by Bandcamp and Paypal.  Artists receive the net value of any sales once these fees are collected.